One of the best designed departmental stores in Singapore goes to Robinsons, The Herren, Orchard Road. Proudly homegrown, though now owned by foreign investors, which in a way has turned out to be a good thing, as the brand perception has probably upped by a few notches especially with the opening of this new flagship store.
For as long as I could recollect, Robinsons initial flagship store was located at Centerpoint. It probably had an extensive budget to give the outlet at The Herren the most extravagant, artistic, and luxurious feel, an opportunity for the middle class to enjoy shopping at it's finest. Mixed with a range of mid- to high-end products, shopping at Robinsons is like going on a holiday, with items all beautifully laid out be it clothing, shoes, kitchen, or bedding sections, making one feel so pampered and valued as a customer. I hope the concept maintains, though with this new image I doubt they would have crazy sales I used to look forward to when I was younger. We all knew it was sale time when Robinsons went on sale.
Robinsons, The Herren
260 Orchard Road
Opening Hours: 10.30am - 10pm
MRT: Somerset
Spacious shopping without the usual square sections allows you to meander about freely.
Initially, I thought the shoes were beyond budget, and was glad to see local brands like Everbest and JWest shoes found here.
One of my favorite sections is at the basement where you find all things related to the kitchen. It also houses a cafe and Japanese eateries. A pity that there is a lack in luxurious dried food like chocolates, biscuits, spices and such.
Yes, this is one department store in Singapore to come back time and again, just because we deserve to be pampered.
